Creativity is the most powerful force in business.

At DDB, we have always believed that creativity is the most powerful force in business. And we know that emotionally-based creativity is a consumer motivator. Emotions, feelings and associations are the main things that drive most human behavior and consumer choices. DDB unlocks the power of human emotion to make millions of different people change how they behave, feel, transact, with results that shift the bottom line and transform business performance for our clients.