Our Mantra

Creativity is the most powerful force in business.

At DDB, we have always believed that creativity is the most powerful force in business. And we know that emotionally-based creativity is a consumer motivator. Emotions, feelings and associations are the main things that drive most human behavior and consumer choices. DDB unlocks the power of human emotion to make millions of different people change how they behave, feel, transact, with results that shift the bottom line and transform business performance for our clients.

Partnering Agencies

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Meet the Leadership Team

Get to know the faces behind our vision: meet our diverse and dynamic leadership
team, guiding our path to success with experience and expertise.

DAVE
DAVE
JOHN
JOHN
RAJ
RAJ
MEGAN
MEGAN
KEITH
KEITH
DANIELLE
DANIELLE
Get to know our Leadership Team
Thought Leadership

Find out what our leaders have to say about latest trends

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Adalytics
MFA Report
Rapid Response
DE&I Decoded: APAC
2024 Workplace Trends
The Youth Kaleidoscope
Will Gen AI Change the Game?
Case Studies

Explore the Work
we do at Omnicom

Dive into Omnicom's Realm: Discover the breadth of our work, from creative campaigns to strategic solutions. Experience our collaborative approach across industries, shaping the future with innovation and expertise.

Brand mission ​as demand and conversion engine​

U.S. ARMY

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Brand mission ​as demand and conversion engine​

Case Studies

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Explore Work
Omnicom Events

Experience the Pulse of Omnicom

Dive into our calendar of events, where innovation meets inspiration. From workshops to conferences, stay connected with the latest industry insights and networking opportunities.

Expecting the Unexpected with Omnicom @ SXSW 2024

SXSW

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Omnicom @ Adobe Summit: Access the Action Virtually

Adobe

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Featured Articles

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Guidelines

Guidehouse Honored with Coalition for 
Integrity’s 2024 Corporate Leadership Award

Census, Guidelines

What the 2020 Census Means for Communicators

Bernbach served as an inspiring father figure to some of advertising's most brilliant talents.

“An Idea can turn to dust or magic depending on the talent that rubs against it. “

- Bill Bernbach

“We are so busy measuring public opinion that we forget we can mold it. we are so busy listening to statistics we forget we can create them.“

- Bill Bernbach

“Advertising is fundamentally persuasion and persuasion happens to be not a science but an art.“

- Bill Bernbach

“It’s not just what you say that stirs people. It's the way that you say it.“

- Bill Bernbach

“Nobody counts the number of ads you run; they just remember the impression you make.“

- Bill Bernbach

Omnicom in the News

Stay Updated on Omnicom's Latest: Explore News, Insights, and
Achievements Highlighting Our Impact and Innovation in the Media.

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Celebrating 2024 Asian Pacific Islander Month
May 1, 2024

Celebrating 2024 Asian Pacific Islander Month

As we joyously celebrate Asian American and Pacific Islander (AAPI) Heritage Month, we embrace the theme, “Advancing Leaders Through Innovation.” It honors the visionaries and trailblazers who have carved paths of progress in the face of adversity to create a promising future. Innovation in all its forms has always been the heartbeat of our collective […]

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Omnicom Reports First Quarter 2024 Results
April 16, 2024

Omnicom Reports First Quarter 2024 Results

Omnicom began the year with solid organic revenue growth of 4.0%, led by continued strength in our advertising & media and precision marketing disciplines, including Flywheel Digital. John Wren shares Flywheel Commerce Cloud is fully integrated into Omni. We are uniquely able to combine marketing and sales solutions with a seamless set of information signals to […]

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BBDO Gets to Know Consumers Better with Omni
April 4, 2024

BBDO Gets to Know Consumers Better with Omni

At BBDO, teams across the world have been sprinting with Omnicom’s marketing orchestration platform, Omni. Three trainings, one global challenge, one judge (the one and only Andrew Robertson), countless offices hours, four shortlisted teams… They used BBDO Works, their proprietary methodology, and Omni on live briefs across the BBDO network. Check out a behind the scenes and […]

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Omnicom Ranks #1 in WARC Effective 100
March 25, 2024

Omnicom Ranks #1 in WARC Effective 100

Omnicom is ranked the Most Effective holding company, with 13 creative agencies and 15 media agencies in the top 50. The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It tracks the results of effectiveness award shows around the world, and acts as a benchmark for excellence […]

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New Interbrand Research Finds a Powerful Connection Between Brand and Share Price
March 21, 2024

New Interbrand Research Finds a Powerful Connection Between Brand and Share Price

New research released today by Interbrand, in partnership with NewtonX and Brodeur Partners, unveils a powerful connection between brand and share price. The report, How Brand Impacts Share Price, explores the valuation of S&P 500 companies, investor community perceptions of brand, and how to obtain a more accurate share price valuation. Key Takeaways The study found […]

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RAPP UK awarded Campaign’s Customer Engagement Agency of the Year for the second year
March 18, 2024

RAPP UK awarded Campaign’s Customer Engagement Agency of the Year for the second year

RAPP UK has been awarded Campaign’s Customer Engagement Agency of the Year for a second year running. And following in the footsteps of exec chairman, Chris Freeland, this year it was CEO, Gabby Ludzker who was named the Customer Engagement Leader of the Year. Meaning RAPP did the ‘double double’, something Maisie McCabe, Campaign’s editor summed up nicely, here. It was a tough year for […]

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