Dave Kissel is an award-winning senior marketing executive with extensive experience delivering effective brand communications plans for Fortune 500 clients, leading cross-functional teams at world-class agencies and media companies.
Dave is currently a Global Business Lead at Doyle Dane Bernbach Worldwide, one of the world’s most creative advertising networks. As a partner to McDonald’s in 45 countries, the world’s largest restaurant company is DDB’s biggest multi-national client. Dave is responsible for the global leadership and coordination of the agency’s McDonald’s relationships, helping each office deliver high-impact strategy, content and experiences to measurably grow the McDonald’s brand and business. Dave is a member of DDB Worldwide’s Executive Leadership Team, as well as a member of Omnicom’s Global Client Leadership Team.
Dave transitioned to the Global role after having been a key architect and builder of We Are Unlimited, the DDB-led “Agency of the Future” designed specifically for McDonald’s U.S. by Omnicom. In addition, Dave is the former CEO of, InStadium, a national Nielsen-measured media network consisting of 450+ pro and college sports teams. Under Dave’s leadership, he helped transform InStadium into a multi-media video and gaming platform for major brands. Prior to InStadium, Dave helped create the award-winning agency Zócalo Group, Omnicom’s first dedicated social media agency, a division of Critical Mass.
John is a veteran in the marketing communications business, with over 20 years of client leadership and marketing innovation experience across dozens of big-name brands. He has a diverse background, from branding at DDB to leading CRM, digital and technology initiatives on the client side at Ticketmaster. John has extensive experience in both lead generation and DRTV across several different companies including, CIGNA HealthCare, Bank of America, and DIRECTV to name a few. John has a history with RAPP, having worked here prior to his return in 2016. He brings his experience and knowledge to lead RAPP U.S.
Raj brings 20+ years of agency and clients-side experience in digital marketing across multiple industries and a passion for data-driven decision making. With a strategic mind-set focused on enhancing business performance, he has proven success in customer-lifetime-value based experience optimization and evangelizes customer journey mapping as its foundation. Raj most recently played a key leadership role on the Omnicom Integrated Agency Team servicing the U.S. Army marketing efforts and helping them meet their recruiting mission through modern marketing.
Megan Frisbie is the General Manager and Annalect Lead for TDDB, the 9 agency IAT for the US Army, overseeing work spanning Centralized Measurement, Advanced Analytics, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Identity Solutions, Data Management & Visualization, Technology Consulting, and Ad Operations. She has been with Omnicom Media Group for 18 years supporting and leading data, technology and analytical practices for on accounts like H&R Block, State Farm, McDonalds, Nissan/Infiniti, Hewlett Packard, SC Johnson, Diageo.
Keith is currently the Chief Innovation officer at Annalect. He has most recently lead Analytics for L’Oreal USA with a core focus on support in-housing initiatives and enabling advanced audience targeting, measurement, and optimization. Prior to leading analytics on L’Oreal he was leading the development and roll-out of new solutions across measurement and optimization. He has done extensive work with cleanrooms including building out Attribution solutions including a multi-cleanroom unification process. He has been with OMG since 2009 and joined Annalect in 2012 with a specific focus on advanced analytics. Throughout his time with Annalect he has worked across 25+ clients and a range of industries including CPG, Retail, Pharma, Automotive, Finance, and Gaming. Keith holds a Master of Science in econometrics and mathematic economics from the London School of Economics. Outside of work he enjoys doing family workouts on his Tonal and playing basketball, tennis, pickleball, and spikeball. Keith lives in Baltimore, MD with his wife and two children.
Danielle Atanda has 24+ years of experience in building strong, customer-centric programs that deliver business results for her clients by identifying and reaching growth and diverse audiences, creating marketing partnerships and engagement strategies, orchestrating custom content initiatives, and driving business performance and agility. She has the proven ability to craft team culture and lead large teams across functions and agencies.
In her most recent role at OMD, Danielle led the integrated media planning and buying function for the U.S. Army for 5+ years. She was named one of Ad Age’s 2021 Leading Women for her efforts in driving Gen Z strategy that delivered results on the U.S. Army. Before taking on the lead media role on the U.S. Army, Danielle served as the Managing Director of Integrated Investment at OMD where she led investment strategies for the Midwest Performance Marketing clients, including State Farm. Danielle built investment strategies that delivered impact for $1BB+ annually.
Prior to OMD, Danielle worked at a recruitment advertising agency for four years, driving performance for Recruitment and B2B advertisers, including Intel, Cisco, The U.S. Department of State and The U.S. Marine Corps. She also worked at Edelman PR, managing online public relations for several clients, including EnjoyIllinois.com, Taco Bell, and Bush’s Beans. Danielle has a MA in Advertising from the University of Missouri-Columbia and a BA in Mass Communications from Dillard University in New Orleans, Louisiana.
