As we joyously celebrate Asian American and Pacific Islander (AAPI) Heritage Month, we embrace the theme, “Advancing Leaders Through Innovation.” It honors the visionaries and trailblazers who have carved paths of progress in the face of adversity to create a promising future. Innovation in all its forms has always been the heartbeat of our collective […]
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Omnicom began the year with solid organic revenue growth of 4.0%, led by continued strength in our advertising & media and precision marketing disciplines, including Flywheel Digital. John Wren shares Flywheel Commerce Cloud is fully integrated into Omni. We are uniquely able to combine marketing and sales solutions with a seamless set of information signals to […]
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At BBDO, teams across the world have been sprinting with Omnicom’s marketing orchestration platform, Omni. Three trainings, one global challenge, one judge (the one and only Andrew Robertson), countless offices hours, four shortlisted teams… They used BBDO Works, their proprietary methodology, and Omni on live briefs across the BBDO network. Check out a behind the scenes and […]
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Omnicom is ranked the Most Effective holding company, with 13 creative agencies and 15 media agencies in the top 50. The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It tracks the results of effectiveness award shows around the world, and acts as a benchmark for excellence […]
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New research released today by Interbrand, in partnership with NewtonX and Brodeur Partners, unveils a powerful connection between brand and share price. The report, How Brand Impacts Share Price, explores the valuation of S&P 500 companies, investor community perceptions of brand, and how to obtain a more accurate share price valuation. Key Takeaways The study found […]
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RAPP UK has been awarded Campaign’s Customer Engagement Agency of the Year for a second year running. And following in the footsteps of exec chairman, Chris Freeland, this year it was CEO, Gabby Ludzker who was named the Customer Engagement Leader of the Year. Meaning RAPP did the ‘double double’, something Maisie McCabe, Campaign’s editor summed up nicely, here. It was a tough year for […]
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